Michael’s interview with Idex about Diamonds

Idex frontpage

Hi this is Michael Aghbashoff from Denir Diamonds and here is some great news!

No, I do not mean that Idex interviewed us and published it in their latest edition, what I mean is that they agreed to print some very non-conventional answers to those thought provoking questions.

 In any case, read it for yourselves and please feel free to comment on this profile:

Michael Aghbashoff


Company Name
Denir Diamonds Ltd

Type of Business
Diamond trading, specializing in natural coloured diamonds

Years in Business
Second generation, we have been trading since the late 1950’s

Business Philosophy
To keep the client happy at all costs by providing all his needs within our specialized field of expertise.

What sets your company apart from others in the industry?
Our client connection that goes beyond regular business, no effort is spared in fulfilling the client’s needs and requests. We have developed a meaningful relationship with our customers based on our understanding of them.
What makes you most proud about your company?
The relationship between our staff members, the original humor created by the positive attitude we all have and our customers that stay in contact often just for a chat and good vibes.

What is the most important business decision you have made and what are your plans for the future?
Concentrating all of our vast experience and knowledge of the diamond trade into the specialized field of colored diamonds and putting all of our resources, energy and drive into our innovative website www.denirdiamonds.com that we have created and are developing to be the most advanced and sophisticated of its kind for natural coloured diamonds.

What is the biggest risk you have ever taken?
Not to take risks regardless of the temptation.

What is the best piece of advice you have ever received?
“If you have all the money in the world but you do not have a good reputation, you are worthless, but with a good name you can conquer the world.” Michael’s late father Uriel

What is your best business tip?
“Say little and do much and greet everyone cheerfully,” Shammai

Who or what other business or business people inspire you?
As a person Anita Roddick of The Body Shop and as a company John Lewis of the UK, whose motto is “never knowingly undersold.”

If you had only one word to describe yourself, what would it be?

What do you most enjoy about your work?
The dynamics of the trade and the human connection

What do you do to relax?
Walk with my wife on an empty beach and be inspired by the waves

What would be your dream job?
A stage performing guitarist